We design type that becomes the character of the brand.

We design type that becomes
the character
of the brand.

EXPLORE TYPEFACES

THE FIRST RELEASE

BRYARN is here.

DISPLAY TYPEFACE

4 WEIGHTS

DESKTOP & WEB

LATIN EXTENDED

WHATTHEMOCKUP

4 WEIGHTs LATIN EXTENDED AND MORE

AVAILABLE NOW

THE FIRST RELEASE

BRYARN is here.

DISPLAY TYPEFACE

4 WEIGHTS

DESKTOP & WEB

LATIN EXTENDED

WHATTHEMOCKUP

4 WEIGHTs LATIN EXTENDED AND MORE

AVAILABLE NOW

TYPE WITH
CHARACTER

A transparent look at where the library is headed. From today's releases to a collection of 100+ original typefaces.

FOLLOW THE JOURNEY

TYPE WITH CHARACTER.

A transparent look at where the library is headed.

From today's releases to a collection of 100+ original typefaces.

FOLLOW THE JOURNEY

ROADMAP

The first release is taking shape.

100+ planned.

VIEW FULL ROADMAP

2026

FOUNDATION

The first chapter.

2027

GROWTH

Building depth.

2028+

EXPANSION

Beyond type.

LONG TERM

THE FOUNDRY

Building a trusted library.

ABOUT THE FOUNDRY

Built with passion. Designed to stand out.

Whatthemockup is an independent type foundry building expressive typefaces for brands, designers and ideas that refuse to blend in.

Read Our Story

We design type that becomes the character of the brand.

We design type that becomes
the character
of the brand.

BRYARN is here.

BRYARN is here.

TYPE WITH
CHARACTER

TYPE WITH CHARACTER.