ABOUT THE FOUNDRY
MORE THAN FONTS.
A LONG-TERM CRAFT.
MORE THAN FONTS.
A LONG-TERM CRAFT.
WHATTHEMOCKUP began as a personal project driven by an obsession with typography, branding and visual identity.
Every release represents hundreds of hours of sketching, testing, refinement and experimentation.
ABOUT THE FOUNDRY
MORE THAN
FONTS.
A LONG-TERM
CHARACTER.
WHATTHEMOCKUP began as a personal project driven by an obsession with typography, branding and visual identity.
Every release represents hundreds of hours of sketching, testing, refinement and experimentation.
PERSONAL NOTE
A NOTE FROM LEO
WHATTHEMOCKUP started as a personal obsession with type, branding and visual identity.
I wanted to create typefaces with enough personality to shape an entire visual language — not just fill a text box.
Every release takes hundreds of hours of drawing, testing, refining and starting over. There is no fixed release schedule and no goal to simply produce more.
The goal is to slowly build a collection I'm proud of — one typeface at a time.
PERSONAL NOTE
A NOTE FROM LEO
A NOTE FROM LEO
WHATTHEMOCKUP started as a personal obsession with type, branding and visual identity.
I wanted to create typefaces with enough personality to shape an entire visual language — not just fill a text box.
Every release takes hundreds of hours of drawing, testing, refining and starting over. There is no fixed release schedule and no goal to simply produce more.
The goal is to slowly build a collection I'm proud of — one typeface at a time.
Join the Foundry
Join the Foundry
Join the Foundry
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